1. Radio is a friend and a comfort.
It’s what you often listen to when you’re alone, on the worksite or in the car.
2. Repetition builds reputation.
The more times a person hears the same message; the more trust and belief is built.
3. Radio and web work well together!
Commercial Radio Australia research shows that 80% of people who hear a company’s radio commercial have visited that website as a result.
